Editor's Note: lifting the "fun" and "La La" it's two words, a lot of people do not react "talk about color change", was "beaten to death". Small series of jade, hoping more people more about the world and respect for them.
Like a friend said: "If you do not wear tinted glasses to look at, in fact, jokes and novelties are just a product, Lala was a reasonable existence on this planet. "
In 2016, at Shanghai International exhibition for adults, Yang Xiao were wandering the range of fun products, in addition to "lesbian" this so-called labels, she and other visitor audience is no different.
Yang is the COO of LESDO, the nation's largest lesbian culture (www.lesdo.CN) launched in 2014 LES social APP LESDO, introduced a number of lesbian films and neutral reds, now they are trying to consumer services for lesbians. "Shocked, surprised, embarrassed, sighing, mixed day", Yang in the past when adult show for Lei feng's network, "said Shuttle in a variety of high quality, large size, endearingly feel and look" straight-male imaginary "die, you will feel the supply side distances with user needs. "
"Looks scary, poor size, touch, packaging design reveals a deep erotic, conquest suggests, why do girls want to buy? "
"As the Chinese women's awakening of the sense of independence,, including Lala, a lot of girls will hope to have the service women, according to women's mental and physical needs of users to design products of interest. We want it to be based on women's delicate senses touch, developed for women's pleasure, and not based on some brutal imagination. "
In a corner of the exhibition, however, Yang found a make her eyes light up products--honey, saying technology produced Monster Pub.
And honey, said science and technology responsible for "seduce" and after a chat, LESDO and honey said, technology has become a strategic partner.
LESDO and the Japanese team photo
"Three views are very similar," LESDO CEO Sawano said, referring to the cause of cooperation when, "I was attracted by small monsters design, he knows a group of dedicated, professional, able to listen to users ' straight man ' good friends '. "
Soon the two companies reached a marketing, user research, product customization and cultural diffusion of the four directions of strategic cooperation.
On May 20, the Monster Pub as "520" gift, for the first time on the community platform LESDO. "We provide special offers for LESDO, Monster introduced Pub in the form of benefits to the majority of lesbians. "Honey, saying Senior Sales Director, said Zhou.
Zhou Yang, and LESDO is just a beginning of cooperation in the future will be more "crossover gene" element. In the iterative process of products, achieve the widening of channels: from e-commerce to physical stores, from the lesbian community to gender community of honey can be said to shine in the future.
Yang Lei Feng network, said "We hope to be able to liberate women better, enjoy, don't have to be that obscure, or think sex is something dirty. "
But before this vision into reality, whether it is straight or lesbian, female sex toys there are all kinds of "hiding something".
Women with "desire" and how to satisfy? Juicy iPhone 5 case
In 2007, the health sector was first announced in a number of sexually active gay: 30 million, of which gay and bisexual 20 million, with about 10 million women. Yang told Lei Feng network, as many "comrades" would choose to conceal their sexual orientation, this data is actually conservative.
"Industry is one of the more recognized figures within 5% of the population, China has 70 million LGBT groups, men and women equal. "
Li has compared the "lesbian" and "gay" way of making friends, believed that the former like the latter is willing to go to the public places looking for partners, and more friends and acquaintances looking for; their partners spend more time, the feelings of the more.
And this directly led to the inevitable question: How do their physiological needs meet?
Apart from looking for same-sex couples, but use taste product is lesbian "just." Zhou said at first they just wanted to do a smart jokes and novelties for women, but stumbled on a larger market. In his view, lesbian sexy products to the requirements relative to the straight women more.
"Lesbians (lesbian) need is a ' temperature ' products of interest, that is, their emotions, and ' partner ' concept see heavier than males. "Zhou Yang's claim to some extent confirmed Li YinHe said," there are many fun products are on the market from the perspective of traditional male expression, which fails to meet the psychological needs of lesbian. "
Furthermore in the lesbian community, "Kochi"-highly educated intellectuals – occupy the overwhelming proportion of proportion. Their pursuit of fun products no longer stop at the simple "high meet", appearance, performance, and even health conditions and other factors are also important considerations. Juicy Couture iPhone case
It is not difficult to understand why cooperation LESDO and honey said. "We and the Japanese have very large values in common, that is to use the Internet point in the product. "Ze wild of Lei feng's network (search for" Lei feng's network "public concern).
Pain points many days it is difficult to
Not only is Lala, straight women also faced "fun" purchases embarrassing. If you feel this is too abstract, you can refer to an electrical contractor on the shape of the female sex toys –
Honey said of Ching Cheung, Senior Operations Manager for Lei Feng network technology presents some background on the LESDO message:
If you let the girls buy a e-commerce website shown on the product home, most people's instinct is exclusive-first appearance, will let people buy little-"first of all, any girl would be found a home (to see fun products at a glance) sexy product? Secondly, and who want to put a (long) sex toys? "
Of course, we can not do is blame the traditional manufacturers of sex toys do well, but in today's Internet environment, the pursuit of product users the same increase, let alone female sex toys such "sensitive" products?
"Now taste startup's product is not selling, no unicorns appear," Ching Cheung network from Lei Feng "ridicule" intelligent jokes and novelties there are five pain points.
1. the image does not match the new requirements
"Nearly two years of fun products, did not break the traditional in design. "Ching Cheung understood, design standards should be distinguished from the" high "design, the product can be put on the table, while others did not know what it is, and" face value "is also attractive.
2. hype intelligence concepts
Teledildonics, intelligent manipulation ... ... The concept sounds good, but reality is extremely skinny. Many companies just use "smart" spring hype, so-called intelligent manipulation is only on the remote control in the phone App, while remote sex is needless to say, there is "remote" is taste, women and men usually are the main force in consumer (because they have a real demand).
3. ignoring the user experience
Honey, saying technology is on the official website of the Q&A included in the issue: "the Monster (Monster Pub) can replace a male friend? "
Company is the answer: "sorry could not replace. Toys will not Kiss, not a smart mouth, do not embrace, there will be no Festival to send in your bag ... 40% United States girl with toys, but no mind has a boyfriend! "
Smart sex toys are everywhere and most filled with male thinking, on the LESDO, it was ridicule such toys as "straight men cancer" products. Ching Cheung said it is a manifestation of lack of user thinking, "there are even called smart husband, intelligent lover. There are a lot of companies have established a community, it's a good idea, but in order to promote active, launched a feature is air jets, and vibrating egg interaction, I have tried, a connecting jump egg immediately, by a group of air jets, siege! This is not ' rape ' users? "Ching Cheung talked about the point when even" anger its indisputable "xingran.
4. price not enough people
Product design and experience are on the one hand, and the price is user chopped chop the hand is the decisive factor. Most products with a humming motor, trying to "premium brand". Intelligent products, it must be that women stay away.
5. the marketing process
"Smart hardware company to market now is basically four tricks: launch, raising, commercial, proprietary. Now all raised has become a standard, even after many companies to market directly to advertising companies. Self was a lot of fun startup option, name said millet patterns. However look at the official praise or micro-shop sales, we glance.
Raised in public over micro-shop, study new media, look for big v-soft, different cases, forced to turn to channel-electrical contractor. Dismal sales are inevitable, go to Taobao search new fun brand, sales are very good in a few hundred, also reportedly Scalping. "
Smart spice manufacturers is not powerful enough at the same time, as a buyer, women buy and select the "special intelligence" when facing more pressure.
"At the time of purchase and use of jokes and novelties, females relative to males will have more guilt," Zhou said, modern Chinese women of sexual psychology still tend to conservative and backward, think sex is unclean, masturbation is something to be ashamed of, does not agree with the thing. "So we decided to start from the mind of consumers, through vision and restore a variety of application scenarios, realize the process of overcoming the psychological obstacles of the users, so that users can be felt in the process of buying and using relax. Moreover, we not only want to do a fun product, and we hope can make a woman gain health. "
So, honey said, is how to make a Monster Pub how to become a "both taste and understand health" of smart products? Stay tuned for the lesbian community and the largest, honey said, wanted to make a "healthy" products of interest (below).
Picture provided by the respondents, figure from the movie Room in Rome
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