Victoria's Secret built a huge threat that would Lululemon in under 2 years

Victoria's Secret has built a huge sportswear emblem in just two years.

The brand's Athletic line grossed between $US200 as $US250 million in annual sales and profits from $US0 two years ago, as documented in a recent report by Morgan Stanley.

Analysts say the brand could in the end grow to $US1 billion.

Victoria's Secret plans to add the Sport seaside to 150 more stores this excellent spring.

"We're very excited and quite pleased with our sport business, particularly in our bra category, " TOP DOG Sharen Jester Turney told buyers. "That's where we've been locating a lot of our emphasis and visiting tremendous growth. "

Victoria's Hidden secret controls 35% of the US bra and panty sets market and has millions of customers. Lululemon, which was founded more than two decades no more, sold $US1. 6 billion throughout 2014.

Price points on the Victoria's Secret Sport line are similar to Lululemon. Bras are priced from $US50 to $US60, while leggings set you back between $US55 and $US70.

Those in their 20s and 30s are actually largely driving the "athleisure development, " in which customers buy tights with the intent of wearing them to some place else, errands, and brunch.

Women are actually increasingly spending money on expensive workout hardware.

Nike is expanding its womens' line, which it says may well add $US2 billion in another sales by 2017.

Dick's Shoe is launching a new line, Calia, with country singer Carrie Underwood.

Under Armour is also offering great deal more products to women.

Lululemon has recently always gone after this demographic.

An excellent customer at Lululemon is "a 32-year-old professional single woman referred to as Ocean who makes $US100, thousand a year. "

Ocean is also "engaged, has her own condo, is moving, fashionable, has an hour and a half to lift weights a day, " Founder Chip Milson told NYT.

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