Apple today released its first quarter results of fiscal year 2014. Reports indicate that Apple's fiscal first-quarter net income of us $ 74.599 billion, 30% over the 57.594 billion dollars in the same period last year, hit a record high net profit to 18.024 billion dollars, 38% over the 13.072 billion dollars in the same period last year, also hit a record high. Apple has entered the best stage in history.
Not self-willed iPhone 6
Best quarter in Apple's history, new iPhone and iPhone 6 Plus 6 is a major cause of growth.
74.468 million iPhone Apple's fiscal first quarter, sold, thus becoming more 51.025 million in the same period grew by 46%; total 21.419 million iPad sold, 26.035 million decline in 18% over the last year; it sold 5.519 million Mac, 9% over the 4.837 million units in the same period last year.
Apple's first-quarter revenues of us $ 51.182 billion from the iPhone than 57% 32.498 billion dollars in the same period last year; from iPad revenue of US $ 8.995 billion than 11.468 billion dollars in the same period last year fell by 22%;
From Mac's revenue was $ 6.944 billion, 9% over the $ 6.395 billion in the same period last year; sales of 4.799 billion dollars from services, 9% over the $ 4.397 billion in the same period last year; from other product revenue was $ 2.689 billion, down 5% 2.836 billion dollars in the same period last year.
That is, Apple in this unprecedented sales, close to 70% is created by the iPhone. And iPhone growth rate far exceeds other sectors. MAC and only slightly increased, sharp drop in iPad, only iPhone got 46% of huge growth.
This extraordinary regulation of growth is no accident, but a long-term demand release of accumulated. Ever since the iPhone launch, Apple insisted on a 3.5-inch screen for a long time, then an increase to the 4-inch screen, is just stretched a little, and Android phone screen sizes can not be compared over the same period.
Large-screen video means better browsing experience, this is an objective fact. In the era of the iPhone generation, the thickness of the phone in 12mm, large screen means mobile control difficulties. And now, the mobile phone has done 6mm or 5mm, then stick to the small screen that is business as usual.
Samsung Note series of great success, Apple turn a blind eye. Like big-screen users can switch to Android. In 2014, Apple finally released big screen iPhone iPhone 6 and 6 Plus, perennial is suppressed in the markets, shifted demand release out. 46% 's explosive growth is not difficult to understand.
In addition, there is a special place in the Chinese market, is the iPhone display of products in addition to using some type of meaning. From iPhone 4 to iPhone 5S, Apple's shapes have changed a little, particularly paragraphs 4 and 4S,5 and 5S are difficult to distinguish between old and new, show no obvious function.
The iPhone 6 and 6 Plus size difference can clearly tell someone to buy the new iPhone, real fruit powders had to change mobile phone (early iPhone 4 and iPhone 4S to life).
This performance in earnings is greater revenue for us $ 16.144 billion, 70% over the $ 9.496 billion in the same period last year, up 20% in 23% far beyond the Americas and Europe. Market research data, Apple prices even more than value for money course millet became the King's sales in China.
When apples not capriciously, the big screen iPhone 6 and 6 Plus makes the best quarter in Apple's history.
Under the prime concern
In Apple's very brilliant results, while we note the substantial growth in iPhone, iPad has dropped sharply, while the iPad has continued for several quarters of decline.
IPhone,iPad more relative to the outside is the invisible home use, practicality is more important over the years with the development of Android tablets, in terms of experience, applications close on the iPad, and rapid growth in flat white card, iPad continues to decline.
Recent big-screen iPhone 6 and iPhone 6 Plus has a certain effect on the iPad itself, plunging sales and sales were normal, Cooke acknowledges iPad downturn is difficult to be reversed in the short term.
With regard to services and Mac, are small-growing State, services related to hardware sales, will not be much change in front of revolutionary changes, the computer is already a very mature market, Mac along with the overall growth in demand, there will not be much change. Paul Frank iPad Air Case
Then we saw problems in the Apple's most glorious moments. Surge in iPhone though, but this is the result of long-term pent-up demand for large screen. With the release of suppressed demand, future growth will tend to dull; iPad falling momentum is hard to stop; service and the Mac will not have significant growth. Apple enters a plateau until the new hot spots appeared. Paul Frank iPad Air Case
Apple, Samsung is similar to previous years, has reached a peak, not change old habits will only be downhill, unless it can find new areas to continue to climb. This is Apple's potential crises.
Where the new growth?
In the PC market, Apple's rise in the early 80 's, 90 's slump until 2006, after swapping Intel CPU, only to pick up again.
In the consumer electronics market, Apple development step by step starting from the iPod to the iPhone and the iPad, entering today's brilliant, but the ceiling is in front, continues to grow in space, the software market has entered a period of stability.
Apple needs to find new sources of growth outside the core business of in the present, and the most promising is the wearable device and Apple Pay.
Wearable devices can actually be Smartphone evolution, theoretically can be replaced after the perfect smartphone that everybody must carry the portable data terminal, this market is huge.
Due to technical limitations, existing wearable device also does not meet the needs of people pain point, Apple is just trying. Apple Watch position is more of a fashion, rather than technology.
However, the direction Apple has been found, other hardware bottlenecks when smart devices are likely sources of future growth.
In software and services, Apple is preparing is the unlimited potential of Apple Pay. Apple Pay as a means of payment, there is financial services. Both payments, stocks, investments, the money involved is much much larger than consumer electronics. Apple hardware access to millions of high quality user, if these users of financial services can be taken over by Apple, Apple is the world's largest financial services company. Equivalent to the largest banks, securities companies, insurance companies, investment banks ... ..., this potential is huge enough to support Apple's future growth.
So, while ' financial reports Apple has entered a period of unprecedented brilliance, but it is not Apple's peak. Although Apple has seen the ceiling in the current product, but Apple has just hit the road in the new area. Real Apple Empire are on the road.
5226 votes
Apple iPhone 6
IPhone is actually very simple, nothing more powerful hardware as well as software that can perfectly match those strong hardware, and then wrapped in a delicate look to them. This through efforts to achieve simple, let the iPhone quickly became the party leader in the mobile market, and now Apple has this huge appetite Wolf rushed up the hillsides of the big-screen mobile phone, will make an already fierce battles more intense enough.
View details of the voting >>
